Violeta Jovanovic

Executive Director of NALED, Belgrade, Serbia

Upon graduation in 1998, started building expertise in local economic and rural development and standardization, as an expert and team leader in USAID programs in Serbia and the region, through the design and implementation of complex development projects for economic recovery and entrepreneurship worth over 10 million dollars. As the first employee of NALED, and its Executive Director since July 2007, instrumental in growing an independent membership organization that five years later grew into the largest public-private association aimed at building favorable business environment in Serbia. As a graduate philologist, gained further education in the field of economics and project management in specialized training and study programs in the United States and Europe. Engaged as a motivational speaker and moderator at professional conferences around the topic of women’s entrepreneurship and leadership in country and abroad. Gained international experience as a consultant in the field of certification and intellectual property protection. Actively contributes to the preservation of traditional heritage of Serbia and employment programs for women through the role of the founder and president of Ethno Network.